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SODM Google Ads & PPC Program · LahoreGoogle Ads & PPC Course Training in Lahore
Learn Google Ads in Lahore: build Search and Shopping campaigns for restaurants, real estate, academies and retail, taught live online.
- 2 months · hands-on practicals
- Live online classes
- Final project & portfolio
Learn, Build & Grow
Master Google Ads & PPC Course Training in Lahore
SODM's Google Ads & PPC Course Training is a 2-month practical program covering how pay-per-click works: keyword research, Search campaigns, bidding and budgets, landing pages, conversion tracking, Performance Max, remarketing and reporting.
You practise on realistic business scenarios throughout and finish with a complete campaign strategy for a business of your choice.
Keyword strategy
Match types, negatives and Urdu / Roman Urdu keyword research.
Tracking & reporting
Conversions, GA4, Tag Manager and Looker Studio.
Beyond Search
Display, Performance Max, YouTube, Demand Gen and Merchant Center basics.
Final project
One complete campaign strategy that combines everything you learn.
8 modules, one clear path over 2 months
Open any module to see what it covers.
Introduction to Google PPC Ads
Learn how pay-per-click works, how the Google Ads auction and Quality Score work and how to set up and navigate an account.
Keyword Research & Strategy
Plan keywords, match types and negative keywords, including Urdu and Roman Urdu searches, using Google Keyword Planner.
Google Search Campaigns
Build Search campaigns, ad groups and responsive search ads with extensions for a local or online business.
Bidding, Budgeting & Landing Pages
Choose bidding strategies, set budgets and audit landing pages so clicks turn into leads and sales.
Conversion Tracking & Analytics
Track leads, calls and purchases with conversion actions, Google Analytics 4 and Google Tag Manager.
Advanced Campaign Types
Plan Performance Max, Display, YouTube, Demand Gen and Shopping campaigns with Merchant Center basics, plus remarketing.
Optimization & Reporting
Optimise campaigns using search terms, bids and ad tests, and build client-ready reports in Looker Studio.
Final Project
Bring keywords, campaigns, budget, tracking and optimisation together in one complete campaign strategy and present it.
Practical skills you'll develop
Keyword research & match types
Search campaign setup & responsive ads
Budgets, bidding & Quality Score
Landing-page audits
Conversion tracking with GA4 & GTM
Performance Max & e-commerce ads
Optimisation & Looker Studio reports
Final campaign strategy
Tools and platforms you'll work with
Why learn Google Ads & PPC in Lahore
Lahore advertisers range from wedding venues and restaurants to academies, construction firms and retail brands. Each has a different buying cycle, which means a different campaign structure, budget and tracking setup.
The course shows how to match campaign type to the business, protect budget with negatives and bid strategies, and report results clearly, using Lahore examples from Gulberg, DHA and Johar Town.
Classes are live and instructor-led online via Google Meet, so you can join from Lahore without commuting. Timings follow Pakistan Standard Time, and students from across Lahore learn together.
Where you can apply it in Lahore
- Plan a Search campaign for a Gulberg restaurant or event venue
- Create a lead campaign for a real estate project in DHA or Bahria Town
- Set up call and form tracking for an academy in Johar Town
- Build a Shopping campaign plan for a Lahore fashion or textile store
Practical tasks use sample businesses, so you can apply them to businesses in Lahore.
Your Final PPC Strategy
Combine keywords, campaigns, budget, tracking and optimisation into one complete campaign strategy and present it.
Keyword list for a business
Google Search campaign for a local service business
Campaign budget and landing-page audit
Conversion measurement plan
Campaign strategy for an online store
Optimization report
Complete campaign strategy
Built for beginners and career builders
- Students and fresh graduates
- Beginners who want paid-ads skills
- Business owners running their own ads
- Freelancers adding PPC services
- Marketers moving into paid search
Career & practical applications
- Freelancing: Campaign planning and optimisation exercises for sample businesses
- Jobs & internships: PPC and paid-media roles
- Local businesses: Lead-generation campaigns for service businesses
- Online stores: Shopping and Performance Max campaigns
Outcomes depend on your effort and the market. We don't guarantee jobs, income or results.
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I wanted to thank you for the wonderful lessons and guidance you provided throughout the course. Your teaching style and expertise in the field made the subject very interesting and easy to understand. Thank you once again for your efforts and support.
Sir MashaAllah ap bhot acha parhaya or bhot Kuch allhumdulillah seekhny Mila samj bhi ayea Saab inshallah agy future main hum AP KY seekhi Sy Kuch banyng touu apko kabhi NH bhulyn gy. university main first class apsy li Saab new new sa acha tha acha Laga — Thank you Sir Fawad.
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You covered all the topics, especially the way you taught SEO. Before this course, I tried to understand SEO through various platforms, but I couldn't grasp anything properly. However, the way you started from the basics and covered every topic step by step was amazing. You even repeated many topics multiple times to ensure proper understanding. I am also trying to explore this field further and apply it practically.
Excellent mentorship! Your guidance in digital marketing has been invaluable, helping me grow professionally and personally and your SEO understanding skills are perfect. Your expertise and patience make complex concepts easy to grasp. My journey of two months with you has been very pleasant.
I hope you're doing well. I just wanted to say thank you for all your guidance and support throughout the Digital Marketing course. The way you explained things made even the difficult topics so much easier to understand, and the practical tips you shared were really helpful. I've learned a lot and feel much more confident about digital marketing now. Thank you once again for being such a great mentor!
One simple course fee
Pay once for the whole 2-month program. No monthly instalments and no enrolment fee.
Total course fee
Rs 30,000 Rs 37,500Rs 37,500
One payment for the full 2 months. No monthly or enrolment fee.
- Single payment, nothing to track later
- Seat confirmed as soon as payment is made
20% off applies to the course fee for visitors who see the countdown above. Prices are in Pakistani Rupees; batch dates and seat availability are confirmed on WhatsApp.
Prices are in Pakistani Rupees. The limited-time offer has ended for this visit; message us on WhatsApp to ask about current offers, batch dates and seat availability.
Download the Google Ads & PPC Course Training in Lahore brochure (PDF)
Frequently Asked Questions
How long is the Google Ads & PPC Course Training?
It is a 2-month live practical program. You work through 8 modules with hands-on tasks and finish with freelancing and career preparation and a final project.
Do I need to spend money on ads to learn?
The practicals use sample campaigns and planning exercises, so you can learn the whole workflow without a live ad budget.
Is Urdu and Roman Urdu keyword research covered?
Yes. The keyword module covers Urdu, English and Roman Urdu keyword considerations for Pakistani businesses.
Does it cover conversion tracking?
Yes. The tracking module covers conversion actions, GA4, Google Tag Manager basics, lead forms, call and purchase tracking.
What does the final module cover?
You bring keywords, campaigns, budget, tracking and optimisation together in one complete campaign strategy.
Is the Google Ads course useful for Lahore restaurants and real estate businesses?
Yes. The course covers local lead campaigns, call tracking, budgets and optimisation, which suit both restaurants and real estate.
Can I attend the Google Ads course from Lahore without travelling?
Yes. All classes are live online on Google Meet and recordings are available to revise any session you missed.
What is the fee and how can I pay?
The course fee is Rs 37,500 in one payment for the whole 2-month program, with no monthly instalments and no enrolment fee. While the limited-time 20% offer timer on this page is running, the fee is Rs 30,000. Message an advisor on WhatsApp to confirm the next batch date and seat availability.
Will this course guarantee a job or income?
No. We teach practical skills, help you build a portfolio and prepare you for jobs and freelancing, but results depend on your effort and the market.
Ready to start the Google Ads & PPC course?
Share your goal and an advisor will confirm the next batch date, seat availability and your preferred payment plan for students in Lahore.
Call +92 331 144 2999 · Email info@schoolofdigitalmarketing.pk · Karachi, Pakistan